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Clay

Access verified contact data and buying signals directly within Clay's GTM workflow automation

Productivity & Workflow Built by Lusha

What is Clay?

Clay is a go-to-market infrastructure platform that connects revenue teams to 200+ data providers, automates research workflows with AI agents, and orchestrates campaigns across your entire tech stack. It helps you enrich prospect data, qualify leads at scale, and execute personalized outreach without juggling multiple tools.

Lusha and Clay

When you combine Lusha's verified contact data with Clay's workflow engine, you unlock faster prospecting cycles and higher-quality outreach. Lusha provides the foundation: verified emails, direct dials, buying signals, and company intelligence that Clay uses to fuel its AI agents and automation. Your team gets enriched records with real contact information and intent signals in minutes, then Clay orchestrates the next steps, whether that's automatic list building, lead scoring, or campaign execution.

This integration removes manual data entry and reduces reliance on inaccurate records. Your sales reps can focus on building relationships instead of chasing bad email addresses or outdated phone numbers.

How to connect Lusha and Clay

Connect Lusha to Clay through the native integration in Clay's marketplace. Once connected, you can query Lusha's database directly from Clay's workspace, map Lusha fields to your CRM schema, and trigger enrichment workflows automatically when new prospects enter your pipeline. Visit the Clay documentation for setup instructions.

Use cases

01

Build targeted prospect lists faster

Query Lusha's 300M+ verified contacts within Clay to find prospects matching your ideal customer profile by company, role, industry, and seniority, then trigger outreach campaigns instantly. Example: A B2B SaaS company sources 500 VP-level prospects at target accounts in minutes, complete with verified emails and direct dials, ready for Clay's AI-powered personalization.

02

Enrich inbound leads in real-time

When leads land in your CRM or form submission system, Clay automatically pulls Lusha data to fill in missing contact info, buying signals, and company intelligence. Example: A RevOps team eliminates hours of manual research by auto-enriching every MQL with Lusha's verified phone and email, then Clay scores them by engagement likelihood.

03

Prioritize accounts with buying signals

Combine Lusha's real-time buying signals, like job changes, funding events, and technology installs, with Clay's lead scoring to surface accounts most likely to convert. Example: An enterprise sales team routes prospects showing multiple buying signals to AEs immediately, reducing time-to-first-contact and improving conversion rates.

04

Automate pre-call research

Clay uses Lusha data to automatically build context dossiers for every prospect before your reps dial in, surfacing company news, decision-maker connections, and recent hiring trends. Example: Sales reps open a prospect's profile and see Lusha-powered insights on the account, recent hiring, and a list of stakeholders to connect with, all generated before the first call.

Ready to just sell?