New! Claude now connects directly to Lusha’s verified B2B data
New! Claude now connects directly to Lusha’s verified B2B data

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CRM sync for every
step of prospecting

See who is already in your CRM before you spend a credit, and push clean data back when you finish. Start with a list and connect your CRM when you are ready to export.
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The numbers behind a stale CRM

12.25%

of US sales leaders change roles within a year. Leave a CRM untouched that long and one senior contact in eight is wrong.

25.67%

change roles within two years. A CRM nobody refreshed since 2024 has lost a quarter of its senior contacts.

121,238

sales contacts changed companies in five months, more than any other function and the one your lists depend on most.

CRM Auto-Sync

Generate more pipeline from existing records

Keep your CRM records current with verified data on a schedule you set. Lusha updates the titles, numbers and emails already in your Salesforce or HubSpot, so reps reach out to the right people who still hold the role.

CRM indicator

Spend credits only on net new contacts

See who is already in your CRM while you search. Lusha flags the contacts and companies you own right in the results, using your CRM allowance rather than credits, so reps reveal only people the team doesn’t have yet. On Salesforce, the Not in my CRM filter hides them altogether.

CRM import

Turn your CRM into a ranked call list

Bring Salesforce or HubSpot records into a Workspace table and add live CRM fields like owner or deal stage. Score it for ICP fit and buying signals through Lusha, so reps open the table and already see who to call first.

CRM export

Export clean data, in your fields and your format

Lusha matches existing records first, updates or skips them by your rules, and runs big exports in the background with a log of what landed and what didn’t. Opt outs and sales activity sync back too.

Sync clean, verified records from anywhere you work

Lusha Workspace

Import CRM records, search with matches flagged, and export whole tables in the background.

Lusha Workspace

Chrome extension

Reveal a contact on LinkedIn or a company site and send it directly to your CRM from the same window.

Chrome extension

Claude or ChatGPT

Ask for a list in chat and Lusha exports the contacts to your CRM through its MCP server, with a result for every row.

Claude or ChatGPT

Your own agents

Run the same export from any MCP client or n8n flow. The public API doesn’t connect to or export to a CRM yet.

Your own agents

FAQ

  • CRM sync connects Lusha to your CRM in both directions. You see which people and companies you already have while you search, you pull CRM records into a table, and you push revealed or updated data back with your own field rules. Start with connecting your CRM.

  • From Settings → Integrations you can connect Salesforce (production or sandbox), HubSpot, Pipedrive, Zoho CRM, Bullhorn and Microsoft Dynamics. Export also works to Capsule, Outreach and Salesloft. An Admin or Manager connects the integration. See available integrations.

  • CRM Auto-Sync (shown in the product as CRM Enrichment or CRM AutoSync while the name is tested) enriches records already in your Salesforce or HubSpot in bulk, with no export and reimport. It is in beta and sits under Tools. Read the Enrich page guide.

  • Salesforce takes up to 150 records in real time and up to 10,000 in one background job. HubSpot takes 100 in real time and 1,000 per job. Pipedrive, Zoho, Bullhorn and Dynamics take up to 1,000 per job. Each user runs one export at a time. See how to export contacts to your CRM.

  • One credit per changed row, charged at export and separate from the reveal. Rows that already match your CRM cost nothing. Details in the export guide.

  • Turn on the identifier for Salesforce, HubSpot or Bullhorn and Lusha checks for an existing record first. It matches people on name plus company or domain, on email, or on phone, and companies on name or domain. When you export a table, you choose whether to update contacts already in your CRM. See the Salesforce identifier and the HubSpot identifier.

  • Yes. Map each Lusha field to a CRM field. Turn on Allow Override only where you want existing values replaced. Add predefined values such as a lead source, and use conditional mapping to set a second field when an email or phone is filled. For Department, Seniority and Industry picklists, map Lusha values to your own. In Salesforce, Test Mapping checks the setup with a dummy record. See Salesforce integration and fields for field mapping.

  • Turn on the Salesforce or HubSpot indicator and an icon appears next to contacts and companies already in your CRM. The check uses your CRM API quota, not credits. The Not in my CRM and In my CRM filters are in beta for Salesforce, with HubSpot support coming. See Account-Based Prospecting filters.

  • Yes. ICP Fit Score and Signal Score work on any contact or company list, including a CRM export, through the API and MCP. See Signal Score and ICP Fit Score.

  • Yes. Through the Lusha MCP server you connect Salesforce, HubSpot, Zoho, Pipedrive or SalesLoft and export contacts, with a result for every row. An admin completes the connection from a secure link. See the Lusha MCP guide.

  • It depends on the CRM. Conversations recordings sync to Salesforce as Event activities. Conversations meeting summaries log to the matching HubSpot record, one way. Engage emails create Activity Tasks in Salesforce, and admins can sync opt out status to a Salesforce field. See Conversations, Engage sync and Salesforce integration.

  • The Free plan includes the browser extension and CRM integrations. Compare every plan on the pricing page.

Keep your CRM up to date automatically

Fresh records, verified contact data, no double paying.

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