Webmetic

Enrich and manage B2B prospect data directly within your Webmetic CMS workflows.

Marketing Automation

What is Webmetic?

Webmetic is a content management system (CMS) platform that helps designers, developers, and business teams build and manage websites without extensive technical knowledge. Built for simplicity, Webmetic provides a visual interface for website creation, content editing, and publishing, with built-in support for SEO optimization, social media integration, and multi-language content management.

Lusha and Webmetic

The Webmetic integration with Lusha connects your CMS to accurate B2B contact and company data, enabling you to enrich website visitor information and improve lead quality. When prospects interact with your Webmetic site, you can automatically append verified email addresses, direct dials, and buying signal data to those contacts, building complete prospect records without manual research.

By combining Webmetic's content management capabilities with Lusha's 300M+ verified contacts and real-time buying signals, your team can identify high-intent website visitors, enrich inbound leads with missing contact data, and prioritize prospects based on job changes and technology adoption. This eliminates the gap between your web presence and your sales intelligence data.

How to connect Lusha and Webmetic

Setup through Webmetic is straightforward. Authorize Lusha within Webmetic's integration marketplace, map the contact and company fields you want to enrich, and configure which data (email, phone, buying signals) flows into your workflow. Your Webmetic team can complete the connection in minutes without custom code. Documentation and step-by-step instructions are available to guide your setup.

Common use cases

Enrich inbound website leads

When prospects submit forms on your Webmetic site, automatically append their verified email, phone number, and company data. Example: A form submission triggers Lusha enrichment, converting a partial record into a complete prospect profile ready for sales outreach.

Identify high-intent website visitors

Enrich website traffic with Lusha's buying signals to spot accounts showing job changes, funding events, or technology adoption. Example: Recognize when a target account's employees are visiting your pricing or case study pages, signaling buying intent.

Build targeted contact lists within CMS workflows

Create prospect lists based on company criteria and enrich them with verified contact data during content publishing or audience segmentation. Example: Filter by industry and company size, then enrich with accurate direct dials to build a clean outbound list.

Improve lead-to-sales handoff accuracy

Ensure your sales team receives complete, verified prospect data with no missing emails or phone numbers when leads move from Webmetic into your CRM. Example: SDRs receive fully enriched leads with 98% email accuracy, reducing research time and improving dialing efficiency.