How does Lusha compare
to the tool you use now?
Weighing Lusha against ZoomInfo, Apollo or Cognism?
See free plans, pricing, AI assistant access and buying signals
side by side, then test Lusha free on your own accounts.
The numbers we publish, with the method
- 515M+ Verified contacts
- 29M+ Company profiles
- 98% Email accuracy
How does Lusha compare to ZoomInfo?
ZoomInfo sells an enterprise platform on an annual contract, priced by quote. Lusha gives you verified contacts, dated buying signals and access from Claude and ChatGPT, starting on a free plan, paid in credits.
Free plan
How you pay
Claude and ChatGPT
Buying signals
Buying groups
How does Lusha compare to Cognism?
Cognism sells annual contracts with a platform fee plus seats, priced by quote. With Lusha you can start free, test direct dials and emails on your own accounts, and pay in credits as you grow.
Free plan
How you pay
Claude and ChatGPT
Buying signals
Buying groups
How does Lusha compare to Apollo?
Apollo pairs a contact database with email sequences and calling, priced per seat. Lusha is built around the data itself: verified contacts, dated signals and buying groups, paid in credits from one shared balance.
Free plan
How you pay
Claude and ChatGPT
Buying signals
Buying groups
Top-rated by sales pros across teams of every size
More comparisons
FAQ
Which Lusha alternative is right for my team?
It depends on what you’re buying. If you want sequences and calling in the same tool as your data, Apollo bundles them. If you want one enterprise platform on an annual contract, ZoomInfo sells that. If you want verified contacts, dated buying signals and buying groups, starting free and paid in credits, Lusha fits.
Can I test Lusha before I switch?
Yes. The free plan includes monthly credits with no credit card. Run it on accounts you already know, check the emails and phones against what you have, then decide.
How does Lusha publish its accuracy?
Lusha publishes 98% email accuracy, and 85% US and 86% global phone accuracy, with the method, on lusha.com/data. Every search also shows whether an email or phone exists before you spend a credit. Every published figure, with its date, is on Lusha facts for AI assistants.
How does Lusha pricing work?
You pay in credits from one balance across the Workspace, the Chrome extension, the API and the connector in Claude and ChatGPT. There are no seat minimums. Plans and credit amounts are on the pricing page.
Does Lusha work inside Claude and ChatGPT?
Yes, on every plan, including Free. Connect it from the Claude connector directory or the ChatGPT app directory and ask for contacts, signals or the buying group at any account. Setup is on the AI connectors page. Building your own agent? See B2B data for AI agents.
Will Lusha work with my CRM?
Yes. The Salesforce and HubSpot integrations are included on every plan, including Free. See all integrations.
Does Lusha have direct dials and mobile numbers?
Yes, as separate fields, each with its Do Not Call status. You see whether a number exists before you spend a credit. More on direct dials.
Can Lusha enrich from more than one source?
Yes. Lusha checks its own data first, then the additional providers you turn on, and charges only when one returns a match. See waterfall enrichment.
Can Lusha show me who decides at an account?
Yes. Pick an account and see the decision makers, potential champions and end users, each with a role and a score. See buying group mapping.
Test Lusha on your own accounts
Start on the free plan, run the accounts you already know, and check the results before you switch anything.
