Lusha earned 104 badges in the G2 Summer 2026 Grid® Reports, including 85 Leader badges across six categories: Sales Intelligence, Lead Intelligence, Lead Capture, Sales Engagement, Lead Mining, and Marketing Account Intelligence. Lusha was named a Global Leader in four of them: Sales Intelligence, Lead Intelligence, Lead Capture, and Sales Engagement. Lusha is also a Leader in every segment (Enterprise, Mid-Market, and Small-Business), spanning 12 regions, from the Americas and EMEA to APAC, India, and Latin America.
Lusha is a B2B sales intelligence and data platform used by sales, marketing, RevOps, and AI agents to find verified contacts, enrich records, and act on real-world buying signals. The G2 Summer 2026 Reports, published May 26, 2026, are built on 1,656+ verified user reviews and a 4.3★ average rating from a community of 2.6M+ users and 280,000+ revenue teams.
Why Lusha was named a 2026 Leader in B2B Sales Intelligence
Lusha leads the Sales Intelligence category at every level: Enterprise, Mid-Market, and Small-Business, plus 11 international Grids including the United Kingdom, EMEA, France, Spain, APAC, India, and Latin America.
Sales Intelligence is the category where the Lusha story shows up most clearly. Lusha is the B2B intelligence layer GTM teams and AI agents build on, combining verified data, buying signals, and business context, not a list of contacts to download:
- Lusha Search: fast, accurate, on-demand verified contacts, companies, emails, direct dials, and buying signals across 300M+ contacts.
- Lusha Deep Intel: context shaped by your business. ICP, CRM data, usage patterns, and signals refined into prioritization, scoring, lookalikes, and buying group context.
Two data layers. One intelligence system. The same verified data foundation works beneath every CRM, workflow, API, MCP, agent, and extension. And this is exactly what 2026 buyers tell G2 reviewers they want from a sales intelligence platform.
Leader in Lead Intelligence, Lead Capture, and Lead Mining
Lusha was also named a Leader in Lead Intelligence, Lead Capture, and Lead Mining, the categories where verified data feeds the top of the funnel and grounds AI workflows in something better than guesses.
Performance highlights in these categories:
- Best Estimated ROI (Enterprise) in Lead Intelligence
- Fastest Implementation (Enterprise) in Lead Capture and Lead Intelligence
- Most Implementable in Sales Intelligence (Mid-Market)
This is where Deep Intel earns its keep: ICP context, CRM signals, and usage patterns shape which leads surface first, so the top of the funnel isn’t just bigger. It’s better ordered.
What this means in practice: teams stand up Lusha quickly, see verified pipeline contribution early, and pipe lead lists, signals, and enrichment into the systems they already use. All without a six-month integration project.
A Sales Engagement sweep: 8 performance badges in one category
In Sales Engagement, Lusha picked up eight performance badges in a single Grid®:
- Best Estimated ROI (Enterprise)
- Easiest Admin
- Easiest Setup
- Easiest To Use
- Fastest Implementation
- Most Implementable (Enterprise)
- High Performer (Enterprise, Small-Business, and Americas)
This is the implementation, usability, and ROI sweep (the badges buyers look at when they care about adoption, not feature lists). The reason it lands here: engagement performance is what happens when reps work off verified data and live buying signals instead of stale lists. Lusha is the data and intelligence layer behind the engagement, not another seat that goes dark a month after rollout.
How Lusha compares to ZoomInfo, Apollo, and Cognism
If you’re evaluating Lusha as an alternative to ZoomInfo, Apollo, or Cognism, here is how the Summer 2026 G2 picture looks:
| Vendor | G2 Summer 2026 footprint | What stands out |
| Lusha | 104 badges, 85 Leader, 6 categories, 12 regions | Depth across the data + intelligence stack; Global Leader in 4 core categories |
| Apollo | ~600+ badges across 1,100+ reports | Volume leader; positioned as all-in-one GTM platform |
| ZoomInfo | ~128 Leader badges historically (Summer 2023); Summer 2026 specifics not yet public | Enterprise positioning; multi-product (SalesOS, MarketingOS) |
| Cognism | Not publicly disclosed for Summer 2026 | Compliance/EU positioning; smaller G2 footprint |
Apollo earns more raw badges because it files across more than a thousand reports as an everything-platform. Every category it enters adds badges to the count.
Lusha’s story is depth in the data and intelligence stack: four Global Leader badges in the categories where buyers actually evaluate verified B2B data and buyer intent, Leader status at every segment and region, and a clean sweep on usability, implementation, and ROI in Sales Engagement. 104 badges in the categories that matter for verified data and GTM execution is a different claim than 600 badges spread across an everything-platform that has to be all things to all teams.
Apollo sells an everything-platform. Lusha is the verified data and intelligence layer that works beneath whatever platform you already run.
For buyers searching for the best B2B data provider, best lead intelligence software, best B2B contact database, or best buyer intent data provider, that distinction is the one that matters.
What this means by segment and region
The 2026 G2 results break cleanly by who you are and where you sell:
- Enterprise: Leader in Sales Intelligence, Lead Intelligence, Lead Capture, and Sales Engagement, with Best Estimated ROI (Enterprise) badges in two categories and Fastest Implementation (Enterprise) in three.
- Mid-Market: Leader across the core categories, with a Most Implementable badge in Sales Intelligence.
- Small-Business: Leader and High Performer across the stack, including Sales Engagement.
- EMEA, UK, France, Spain, Middle East & Africa: Sales Intelligence Leader across the region.
- APAC, Asia, India: Sales Intelligence Leader in all three.
- Americas, Latin America: Leader and High Performer in Sales Intelligence and Sales Engagement.
The same verified data layer powers every one of those wins. One foundation, shared across regions, segments, and systems.
Data you can build on
104 badges. 85 Leader badges. Six categories. Twelve regions. One verified data and intelligence layer behind every win.
Lusha Search and Lusha Deep Intel work together to give GTM teams and AI agents verified B2B data, real-world buying signals, and context shaped by their business. It’s the same intelligence layer behind every CRM, workflow, agent, API, and Chrome Extension they already use. That’s the foundation 1,656+ reviewers ranked.
Read the reviews behind the badges on the Lusha G2 profile.
