Why it works
Closed lost lists get worked on a calendar: six months later, someone sends a check in. That email lands on the same person with the same plan and gets the same answer. This play replaces the calendar with the event that actually changes the answer. An acquisition means two teams choosing one set of tools. A consolidation means the people who owned the decision may have moved. Inside Claude, the plugin returns those events for the whole lost list in one call, the prompt strips out the history the news keeps recycling, and what remains is a short list of accounts where the no is no longer attached to anyone. The run costs signal credits only, and the prompt insists on a title check before anyone reaches out. Every signal is sourced under Lusha’s data methodology and compliance framework.
FAQ
What counts as a corporate strategy event?
A published article describing an acquisition, a new location, a facilities expansion or a facility closure involving the company, with the event type, a summary, an effective date where the article states one, and the source. Partnerships and product events sit under Commercial Activity, a separate signal.
Why 180 days when other plays use 90?
Because the effect of a strategic event on who owns a decision lasts longer than the news cycle. Integrations run for quarters. An office consolidation announced in spring is still moving people in autumn. Shorten it if your sales cycle is short; lengthen it for enterprise.
Should I reopen the old opportunity or create a new one?
New. The old record carries the reasons for the no, and the reason for reopening is that those reasons may no longer apply. A new opportunity linked to the event keeps attribution clean and stops the rep inheriting a dead thread.
Why not contact the person who said no?
Because after a restructuring or an acquisition they may not own the decision, and if they still do, the no stands. The prompt requires a title check first and drafts for whoever holds the decision now. If it turns out to be the same person, you have at least confirmed it before writing.
Does this spend credits?
One credit per event returned, including the old deals the prompt later drops. In the live run, 25 domains cost 14 credits. account_usage runs first and the prompt stops under 50. No contact preview or reveal runs in this play.
How often should I run it?
Monthly on the closed lost list. Strategic events are infrequent and the 180 day window carries them, weekly is wasted credits.