Prompt

Serve department-specific content to accounts surging in that function

Tools: ClaudeLusha

An account scaling engineering by 30% this quarter isn’t evaluating the same thing an account scaling sales by 30% is. One needs infrastructure, the other needs a sales stack. Sending both the same nurture email is the marketing equivalent of pitching the company instead of the department. Connect Lusha to Claude and this prompt checks a target list for department-level hiring surges, then matches each one to the content asset built for that specific audience.

The prompt

Here are my target accounts: [paste company names or domains].

Using the Lusha connector, check each one for a department-level hiring
surge in the last 30 days. Return a table with company name, surging
department, and surge percentage.

Here is my content library, mapped by department: [list your assets,
e.g. "Engineering — infrastructure scaling guide", "Sales — enablement
checklist", "Product — roadmap planning template"].

Match each surging account to the right asset based on its surging
department. If no asset matches, flag it as a content gap instead of
forcing a mismatch.

Finish with a send-ready list: account, department, matched asset, and
a one-line reason the match fits.

What you'll get back

The situation: a marketer pastes 20 target accounts and a content library of five department-mapped assets, and asks for matches.

The output:

Example output

Checked 20 accounts: 8 show a department-level hiring surge in the last 30 days

Matched (6): [Company N] — Engineering surging 34%. Matched to the infrastructure scaling guide. [Company O] — Sales surging 28%. Matched to the enablement checklist. Four more with the same structure.

Content gap (2): [Company P] — Customer Success surging 22%. No asset in the library maps to CS. Flagged, not forced into a mismatch.

Send-ready list: 6 accounts, each with the matched asset and a one-line reason (“engineering-heavy team, guide addresses infrastructure scaling directly”).

Example outputs in this play are illustrative — they reflect the structure, fields, and format of real Lusha connector output, but were not pulled from a live session. Run the prompt with your own data and connectors to see live results.

What to do next

Lusha’s department-level hiring surge signal already tells you which function is scaling, not just that the company is. This prompt adds the second half: matching that specific department to the content built for it, and being honest when nothing matches instead of quietly sending the closest thing. A content gap surfaced is more useful than a mismatch sent — it tells marketing exactly which department-specific asset to build next, based on real demand, not a guess. Contact and company data is verified across multiple sources and handled under GDPR, CCPA, SOC 2 Type II, and ISO 27701 compliance.

FAQ

  • List whatever categories you actually have, even if they’re by use case or persona rather than department. The prompt matches on whatever structure you give it — the department-mapped example is just the most common version.

     

  • They’re flagged, not forced into a weak match. That gap list is itself useful — it tells you which department-specific asset is worth building next, based on real accounts asking for it right now, not a guess.

  • Yes — a department surging at an existing customer is often an expansion signal, not just a content-fit question. The same match logic works for a customer marketing or expansion motion.

  • That play finds the accounts and the surging department. This one takes that list a step further, matching each surging department to a specific content asset instead of stopping at “here’s who’s hiring.”

  • The prompt reads business hiring activity, the same information visible on a company’s own job postings. Lusha’s data is professionally sourced and opt-outs are honored automatically; no personal contact details are revealed until you choose to enrich a specific person.

Ready to run this?

One data connection. Works in Claude, ChatGPT, your CRM, or any agent you build.