Know when a contact gets promoted. A promotion changes what someone can approve, what they’re now responsible for, and whether they’re still the right person to talk to.
Typical use case: Update your outreach the moment your contact’s title — and authority — changes.
What it tells you
A contact who gets promoted often gets new budget authority, a new team, and new priorities — sometimes overnight. A relationship built with them at their old title can be worth more now, or it can go stale if you keep pitching to the role they no longer have. Either way, the promotion changes the conversation.
What Lusha detects
Lusha tracks title and role changes for known contacts, flagging promotions as they happen.
Best for
- Sales — Recognize when a contact’s authority has changed.
- Customer Success — Track champion promotions that strengthen renewal conversations.
- Marketing — Keep contact records current for accurate segmentation.
Turn this signal into action
Congratulate and re-engage
Reach out when a contact is promoted — a natural, low-friction reason to restart a conversation.
Recheck deal ownership
When a contact in an active deal is promoted, confirm whether they’re still the buyer or need to be replaced in the process.
Strengthen renewal conversations
Flag customer champions who’ve been promoted as a positive signal ahead of renewal.
Available data
- Previous title
- New title
- Company
- Promotion date
Available in
API · MCP · Workspace (Enrichment).
Related signals
Job changes · People news · Leadership changes · Headcount increase
