Gong

Gong is a revenue intelligence platform that helps teams capture every customer interaction, analyze what happened, and act on it.

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What is Gong?

Gong is a revenue intelligence platform built for GTM teams. It captures calls, emails, and meetings across the funnel, analyzes them with AI, and turns them into deal insight, where a deal is at risk, which stakeholders have gone quiet, what forecast the pipeline actually supports, and where reps need coaching. Revenue teams use Gong as the system of record for what customers are saying and what to do next.

Lusha and Gong

Gong is where your team sees what customers are saying. Lusha is the data and intelligence layer underneath it — the account, the buying group, and the signals around the deal, without leaving Gong. It runs over MCP with Gong as the client: Lusha is called in real time, nothing is synced in advance, so the data is always current. Both layers are available — verified titles, emails, direct dials, and firmographics, plus buying signals, lookalikes, ICP recommendations, and website visitors. Reps can also build Lusha Workspace tables from Gong. It's two-way, not a read-only lookup.

How to connect Lusha and Gong

Setup takes about 10 minutes: add the Lusha MCP server in Gong's AI connector settings, complete OAuth authentication, and confirm the Lusha tools appear as available actions to Gong's AI. For step-by-step instructions and troubleshooting, see the Lusha MCP integration docs.

Common use cases

Enrich the people already on a live deal

Fill in verified job titles, work emails, direct dials, and company firmographics for every contact attached to an opportunity, pulled live, so nothing is stale. Example: Gong lists the five people on the call, and Lusha returns each one's current title, seniority, and a direct dial for the two who never replied to email.

Map the buying group and find who's missing

Compare the stakeholders Gong has actually seen on calls against the full buying group at that account, and surface the roles you haven't reached yet. Example: the deal has a champion in Ops but no one from Finance or Security, Lusha returns named contacts for both, with verified contact details.

Prospect new accounts without leaving Gong

Build new target lists from firmographic and technographic filters, or ask for lookalikes of an account that just closed, plus ICP-based recommendations on who to go after next. Example: after a win, Gong pulls 40 lookalike companies in the same segment and ranks them by buying signal strength.

Prioritize on live signals and website visitors

Read buying signals, intent scores, and which companies have visited your own website, then act on them in the same place you manage the deal. Example: an account shows a hiring spike and three site visits this week, Gong flags it, and the rep writes the shortlist straight into a Lusha Workspace table for the SDR team to work.