Clay is a flexible platform for building custom prospecting workflows, but it’s only as strong as the data you feed it. Without verified contacts, those workflows risk stalling with bounces and low connect rates. By plugging Lusha API into Clay, RevOps teams can keep every list fresh, accurate, and prioritized by real buying signals. The result? Custom workflows that actually convert.
Why?
- No more broken workflows: enrichment fills the data gaps Clay can’t cover on its own.
- Verified at scale: every contact and company record is validated before hitting your CRM.
- Signals that matter: job changes, funding, tech installs layered on top of Clay logic.
- Flexible + reliable: Clay handles the workflow, Lusha ensures the data never fails.
The workflow
Define prospect audience in Clay (filters, triggers, or custom logic).
Pipe that audience into Lusha for enrichment.
Lusha verifies emails, direct dials, and firmographics.
Overlay buying signals (funding, tech, job changes) for prioritization.
Push enriched and prioritized contacts back into Clay workflow.
Send to CRM or sequence platform for outreach.
Who benefits
- BDRs/SDRs: run cleaner automations without wasting time on invalid contacts.
- AEs: engage the right decision-makers early.
- RevOps: automate workflows without compromising on data quality.
KPIs to track
- % of contacts enriched before hitting sequences
- Reduction in bounce rates across Clay workflows
- Meetings booked from enriched workflows
- Time saved on manual enrichment
Best practices
- Start small: run enrichment on a sample workflow before scaling.
- Use Clay triggers (e.g., new tech installs) combined with Lusha signals for sharper targeting.
- Automate syncs back into CRM for always-up-to-date records.
