Lookalike contacts

Refreshes
On demand
Type
Contacts
Available via
API MCP Workspace

Find contacts who match the profile of your best buyers. Built from the actual people who converted, not a generic title or seniority filter.

Typical use case: Find more people who look like the champions who already said yes.

What it tells you

A title filter finds every VP of Sales in a category. A lookalike model finds the ones who look like the VPs of Sales who actually bought from you — same role patterns, same signal history, same context that made them a fit. It’s a sharper list built from proof, not assumption.

What Lusha detects

Lusha analyzes a provided list of your best customer contacts and surfaces new contacts matching the same role, seniority, and signal patterns.

Best for

  • Sales — Build contact lists that mirror your best buyers.
  • Marketing — Target campaigns at high-fit lookalike personas.
  • RevOps — Feed lookalike contact scoring into lead prioritization.

Turn this signal into action

1

Expand from your best champions

Feed in your highest-value customer contacts and get back new contacts matching their profile.

Explore playbook →

2

Sharpen persona targeting

Use lookalike contacts to refine who counts as your ICP persona, based on who actually bought, not who you assumed would.

Explore playbook →

3

Prioritize inbound by contact fit

Score inbound leads higher when they match your lookalike contact pattern.

Explore playbook →

Available data

Match score · Matched attributes · Seed contact reference · Contact role and seniority

Available in

API · MCP · Workspace (Enrichment).

View API reference →

Related signals

Lookalike companies · Promotion · Job changes · Surge in hiring

FAQ

  • How many seed contacts do I need?

    A minimum of five reference contacts is recommended for meaningful pattern matching.

     

     

  • How is this different from a title or seniority filter?

    A filter matches stated criteria. Lookalikes match the actual pattern found across contacts who converted, which often includes signals you wouldn’t think to filter for manually.

  • How often is this signal refreshed?

    Generated on demand, based on the seed list you provide.

  • Which teams use this signal?

    Sales for list building; Marketing for persona targeting; RevOps for lead scoring.