More Resources

Website visitors

Refreshes
Weekly
Type
Companies
Available via
API MCP Workspace

Know which companies are on your website right now. Not a target company’s own traffic growing — your own site, and who’s actually showing up on it.

Typical use case: Reach out while they’re still reading your pricing page, not three weeks later.

What is the Website Visitors signal?

Website Visitors is a Lusha signal that identifies which companies are visiting your own website and ranks them by engagement. Most website visitors never fill in a form. That doesn’t mean they’re not interested — it means the interest is invisible unless something surfaces it. A company spending real time on your pricing page or product docs is doing exactly what a form-fill signals, just without raising their hand. This is the most first-party intent signal that exists: not a guess based on topic research elsewhere, but proof someone from that company is on your site right now.

What Lusha detects

Lusha ranks companies visiting your tracked domains by engagement — session count, unique visitors, time on site, and pages viewed — so you can tell a company doing real research from one that bounced in five seconds. Requires tracked domains configured in your dashboard before this signal returns data.

Best for

  • Sales — Reach out while a visit is still fresh, before the trail goes cold.
  • Marketing — Retarget or route high-engagement visitors into a nurture flow automatically.
  • RevOps — Feed visitor engagement into lead scoring and routing rules.

Turn this signal into action

1

Reach out inside the window

Contact the right decision-maker at a visiting company while their research is still active, not weeks after the trail’s gone cold.

Explore playbook →

2

Filter visitors against your ICP

Not every visitor is worth a call. Filter your visitor list against verified firmographic data and only act on the ones who actually match your best-fit profile.

Explore playbook →

3

Build the Monday pipeline report automatically

Every company that visited last week, enriched, ranked by engagement, and mapped to open CRM opportunities — ready before the weekly review.

Explore playbook →

Available data

  • Engagement score
  • Session count
  • Unique visitors
  • Average session length
  • Pages viewed
  • Last visit date

Available in

API · MCP · Workspace (Enrichment).

View API reference →

Related signals

IT spend increase · Headcount increase · Lookalike companies · Company news

FAQ

  • Yes. Your domains need to be configured for tracking in the dashboard before this signal returns results — it’s not automatic the way most other signals are.

  • Those track a target company’s own growth over time — a third-party signal about their business. This tracks visitors to your website — a first-party signal about their interest in you specifically.

  • This signal ranks companies. Pair it with a decision-maker lookup to find the specific verified contact worth reaching out to at a visiting company.

  • Sales for timely outreach; Marketing for retargeting and nurture routing; RevOps for lead scoring.