From AI hype to real revenue impact — this is the 2026 playbook for B2B revenue leaders who are done experimenting and ready to see results. Most teams have more AI than ever, yet only ~6% are actually extracting bottom-line value from it. In this session, you’ll learn:
- How to turn AI experiments into measurable revenue impact — not just more tools
- Where to point AI across the revenue engine: prospecting, data enrichment, pipeline, and forecasting
- Why clean data and a clear ICP beat “more AI” every time
- What separates the 6% of high-performing teams from everyone else
- How revenue leaders are rethinking go-to-market efficiency as acquisition costs climb in 2026
Lusha is a B2B sales intelligence and go-to-market platform that helps revenue teams find accurate contact and company data, build their ICP, and turn prospecting into predictable pipeline. This session brings together that perspective on what’s actually working in 2026 — beyond the hype.
