In recruitment, the first call wins.
First firm to reach the qualified candidate gets the placement. First recruiter to connect with the hiring manager gets the meeting. Speed determines everything.
Speed requires one thing: accurate contact data. You can’t be first if you’re dialing wrong numbers.
Chris Coghlan manages performance at Empiric, a London-based recruitment firm placing data scientists, AI engineers, and cybersecurity experts at companies building the future. His team operates phone-first—no LinkedIn sequences, no drip campaigns. They pick up the phone and build relationships.
Before Lusha, finding a data provider that delivered across both European and U.S. markets was a struggle. Lower accuracy. Complex setups. Tools that slowed the team down instead of speeding them up.
Then they switched to Lusha. In 2024, Empiric generated £1.4M in revenue directly attributed to Lusha.
Not influenced pipeline. Closed revenue. Real money tied directly to having the right contact information when it mattered.
The phone-first problem
Empiric doesn’t prospect the way most companies do. They don’t rely on automated sequences or multi-touch campaigns. They call.
We were looking for a provider that aligned with our phone-first approach to building relationships, and Lusha proved to be the perfect fit, enabling rapid outreach.
When your entire workflow depends on getting someone on the phone quickly, data accuracy isn’t a nice-to-have. It’s everything.
A wrong number costs you the placement. An outdated contact costs you the client. In recruitment, timing determines who wins. The firm with accurate data moves faster. The firm that moves faster wins more deals.
Empiric needed 90%+ accuracy across two continents. They needed Salesforce integration so reps could work without friction. And they needed simplicity—something the entire team could start using immediately.
Most providers couldn’t deliver all three.
Why ZoomInfo lost
Empiric evaluated multiple solutions. ZoomInfo made the shortlist. Lusha won.
We evaluated other solutions like ZoomInfo, but Lusha stood out with its simplicity, seamless Salesforce integration, and functionality. It was the most competitive and fluid option for our needs.
Not because Lusha had more features. Because it removed friction.
Clean interface. No learning curve. Fast adoption across the team. Data that synced properly without workarounds. Accuracy that held steady across Europe and the U.S.
For a recruitment firm operating at speed, those aren’t nice features. That’s infrastructure.
What 90% accuracy looks like at scale
Since switching to Lusha, Empiric has:
Achieved 90%+ contact accuracy across their target markets
Exported 38,000 verified records into Salesforce
Generated £1.4M in closed revenue directly attributed to Lusha
The accuracy of Lusha’s data is unparalleled, saving us time and ensuring successful outreach efforts.
That accuracy compounds. When 90% of your calls connect to the right person, your team spends time building relationships instead of chasing dead leads. When your Salesforce data is clean from the start, your reps move faster.
And when speed determines who wins the placement, accuracy becomes revenue.
Lusha has directly contributed to our revenue growth, helping us generate £1.4M in 2024 through better data and smarter outreach.
£1.4M. That’s not a forecast. That’s closed deals tied directly to having contact information that actually works.
The integration that actually works
Recruitment teams don’t have time for complicated workflows. They need tools that fit how they already work, not tools that force them to change.
Lusha’s Salesforce integration gave Empiric exactly that.
Lusha’s seamless Salesforce integration has made data management effortless, enabling us to focus on what we do best—building relationships.
No CSV exports. No manual data entry. No checking if records are up to date. Data flows from Lusha into Salesforce automatically. Records stay current. Teams focus on conversations.
For recruitment firms moving at speed, that effortlessness matters. Every minute spent managing data is a minute not spent placing candidates or building client relationships.
38,000 records enriched. Zero friction.
Simple enough to use on day one
Empiric didn’t need another tool their team would have to learn over weeks. They needed something they could start using immediately.
The simplicity and efficiency of Lusha’s tools have had an incredible impact on our productivity and overall success.
Clean interface. Intuitive navigation. Tasks that used to take multiple steps now happen in a few clicks.
The entire team adopted Lusha quickly because it didn’t require them to change how they work. It just made their existing workflow faster.
No training sessions. No onboarding delays. Just immediate value.
When data quality becomes revenue
Empiric didn’t switch to Lusha because it had the biggest database or the most features. They switched because it delivered what actually matters in recruitment: accurate contact data that lets you reach people first.
That accuracy drove real results:
£1.4M in attributable revenue
90%+ contact accuracy across two continents
38,000 records enriching Salesforce
A team that builds relationships instead of hunting for data
The results speak for themselves—Lusha’s data quality and tools have played a pivotal role in driving revenue and achieving our business goals.
In recruitment, the first call wins. Lusha helps Empiric make that call with confidence. The number works. The person on the other end is exactly who they need to reach.
That’s not just better data. That’s £1.4M in closed revenue.
