A new leader is the one buyer who has budget, a mandate to change things, and no relationship with the incumbent vendor. The difficulty has never been knowing that; it has been finding them in time, across a whole list, without reading trade press all day. Inside Claude, the plugin turns the news feed into a table you can act on: the person’s title, how long they have been in the seat, how good the source is, and whether the window is still open. The filtering steps above are what separate a usable trigger from a pile of headlines, and they run in the same call. The run costs signal credits only; the executive’s contact details are not touched until you decide to reach out. Every signal is sourced under Lusha’s data methodology and compliance framework.
FAQ
What counts as an executive hire?
A People News event tagged Executive Hire: a published appointment to a leadership role, with the person, the title, an effective date where available, and the source article. In practice the tag covers everything from CEO to director to board seat, which is why the prompt tiers by title.
Why 30 to 90 days as the window?
Under 30 days the leader is listening, not buying; a congratulation lands, a pitch does not. Between 30 and 90 they are deciding what to keep and what to replace. After 90 the first plan is set. The prompt sends a different opening line for each phase.
Why use the effective date and not the article date?
Because news lags. In the live run one hire was reported four months after it happened. Ranking by article date would have put a closed window at the top.
Does this spend credits?
Signal reads cost 1 credit per event returned, including the events the prompt later drops as board seats or duplicates. In the live run, 25 domains cost 16 credits. account_usage runs first at zero credits and the prompt stops under 50. No contact preview or reveal runs in this play.
Can I catch departures too?
Yes, with the Executive Departure event type in the same signal. For customers it is a churn warning; for closed lost accounts it is the moment the person who said no has left. That is its own play.
The executive is named in the news. Is contacting them compliant?
A published appointment is public information about a business role. Reaching out still runs through Lusha’s verified contact data and the same consent and opt out handling as any other contact. The plugin does not reveal a phone or email in this play; that happens in the next step, under the standard rules.