A new CMO arrives with their own point of view on brand, demand gen, and marketing technology. The first 90 days typically include a martech stack audit — this dataset surfaces both externally hired and internally promoted CMOs, since both produce that same review cycle.
Real signal events from the Lusha API, June 18, 2026. Names abbreviated for privacy.
Both produce the same buying behavior — a new CMO auditing the martech stack — regardless of whether they joined from outside or were promoted internally.
Yes. Use signals: { names: ["companyChange"] } for external hires only, or signals: { names: ["promotion"] } for internal promotions only.
Yes, where the title includes Interim or Acting, since they hold the same evaluation authority while in the role.
Yes. All Lusha data is sourced ethically under GDPR, CCPA, SOC 2 Type II, ISO 27701, ISO 31700, TRUSTe, and ISO 42001.
One data connection. Works in Claude, ChatGPT, your CRM, or any agent you build.
