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Prompt

Track partner-side opportunities from commercial activity

Tools: Claude ▪ Lusha

When a target account announces a partnership, most outreach reads it as one signal about one company. It’s usually two. The account itself is worth the standard commercial-activity outreach. But the company they just partnered with is a second, separate opportunity — sometimes a better ICP fit than the original target, sometimes a channel worth building a relationship with directly. Connect Lusha to Claude and this prompt checks target accounts for new partnership announcements, then evaluates the partner named in each one as its own lead.

The prompt

Here are my target accounts: [paste company names or domains].

Using the Lusha connector, check each one for commercial activity news
in the last 60 days, specifically partnership and integration
announcements. For each one found, identify the partner company named
in the announcement, then check whether that partner company also
matches my ICP: [describe your ICP, e.g. B2B SaaS, 200 to 2,000
employees].

Return a table with the original target account, the partner named in
the announcement, and whether the partner matches my ICP.

Finish with the partner companies worth treating as their own lead,
and a one-line reason for each.

What you’ll get back

The situation: a rep pastes 15 target accounts and asks for partnership news, plus whether any named partner is worth pursuing directly.

The output:

Example output

Checked 15 accounts: 4 show a partnership announcement in the last 60 days

[Company S] partnered with [Company T] — [Company T] matches your ICP directly. Worth its own outreach, not just a mention inside [Company S]’s pitch.

[Company U] partnered with [Company V] — [Company V] is outside your ICP (too large), not worth pursuing as its own lead. Still useful context for the [Company U] conversation.

Two more accounts with the same structure.

Worth their own outreach (1): [Company T], with the reason attached — the partnership itself suggests a similar integration need.

Example outputs in this play are illustrative — they reflect the structure, fields, and format of real Lusha connector output, but were not pulled from a live session. Run the prompt with your own account list to see live results.

Why it works

Commercial activity news names two companies, but most outreach only reads it as a signal about one. This prompt treats the partner as a lead in its own right, then checks it against your actual ICP instead of assuming every named partner is worth chasing — most won’t be. The result is a short, filtered list of real second-order opportunities, not a wide net of every company mentioned near a target account. Contact and company data is verified across multiple sources and handled under GDPR, CCPA, SOC 2 Type II, and ISO 27701 compliance.

 

FAQ

  • Why would a partner company be a better lead than the original target?

    Not always better, just separate. A partnership between two companies often means they share a similar operational profile or problem — the partner may be an equally good, previously undiscovered fit for what you sell, independent of whether the original target ever converts.

  • What if the partner doesn't match my ICP?

    It’s still useful context for the original outreach — you know what the target account is investing in and who they trust. It just doesn’t become a second lead on its own.

  • How is this different from the standard commercial activity outreach play?

    That play reaches out to the account that made the announcement. This one goes one step further and evaluates the *other* company named in it. Use both — they’re not competing, they answer different questions from the same signal.

  • How far back should the window go?

    60 days balances freshness against volume. Extend it if your target list is small and partnership announcements are rare in your space.

  • Is checking partnership announcements like this compliant?

    The prompt reads public commercial announcements, the same information covered in a press release or company news feed. Lusha’s data is professionally sourced and opt-outs are honored automatically; no personal contact details are revealed until you choose to enrich a specific person.

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