The people who already bought your product are the warmest outbound you will ever have, and they scatter. A champion who leaves is usually logged as a churn risk on the account they left, and then forgotten. Nobody owns the second half of that event.
The reason this stays undone is that it is unworkable manually. Checking where every closed-won contact went means auditing hundreds of records one at a time, and by the time you finish, the ones who moved earliest have already picked their new stack. Lusha in Claude collapses that into one query against your own customer list, and returns the moves in recency order so the first-90-days window is still open.
The grouping step is the part worth keeping. When several people from your customer base land at the same new company, that account has multiple people who already know the product, and the entry point is a warm multi-threaded one rather than a cold single-threaded one.
Data drawn from 290M+ verified contacts, sourced and processed under GDPR, CCPA, SOC 2 Type II, ISO 27001, ISO 27701, and TRUSTe Responsible AI. Full detail in the Trust Center and privacy notice.
FAQ
How do I find out where my former customers went?
Search by previous employer rather than current one. Give Lusha your closed-won account domains as the previous-company filter, add a job-change window, and it returns contacts whose employment history includes those accounts and who are now elsewhere. The step people miss is excluding internal moves — the filter matches history, so someone promoted within the same company will appear unless you rule them out.
How many credits does this cost?
1 credit per batch of up to 25 records. A 138-person result is about 6 credits to page through in full, or 1 if you only work the first 25. Revealing email costs 1 credit per contact and only for your shortlist. Phone reveals cost 5 each and are rarely worth it for this play.
Is a former employee actually a warm contact?
Not automatically, and the prompt is written not to assume it. Someone who used your product at a previous company may have loved it, tolerated it, or barely touched it. Treat the output as a qualified-warm list rather than a champion list: the advantage is that they know what the product does, so the first email can skip the explanation and go straight to the situation at their new company.
When is the best time to reach out to someone who just moved?
The first ninety days, and earlier is better. A new leader is choosing tools, and the window closes once the stack is set. The prompt sorts by recency of move for this reason. Someone eighteen months into a role has already made those decisions.
What if several former customers landed at the same company?
That is the best outcome this play produces, and the prompt flags it. Multiple people at one account who already know your product means a multi-threaded warm entry rather than a single point of contact. Work those accounts ahead of ones with a single alumnus, even if the single contact is more senior.
Does this work for churned accounts as well as active ones?
Yes, and arguably better. A contact who left a churned account carries product knowledge without the account’s ending attached to them, and their new company has no history with you at all. Run your closed-lost and churned domains through the same prompt as a separate pass.