Prompt

Find where your former customers went

Tools: ClaudeLusha

The short version: point Claude at your closed-won account domains and it finds every senior contact who has since moved elsewhere, with their new company and role. Costs 1 credit per batch of 25. Each result is a new logo where someone already bought from you once.

Every account you have ever closed is also a list of people who will eventually work somewhere else. On our own measurement, around 12.6% of US Sales leaders change roles in a year. Applied to a customer base of any size, that is a steady supply of warm entry points into companies you have never sold to, and almost nobody works it systematically.

This play runs in Claude with the Lusha connector. Paste your closed-won domains and run.

The example output below was pulled live via the Lusha connector on August 15, 2026. Contacts are real, masked to initials, with destination companies replaced by category descriptors. No emails or phone numbers are published.

The prompt

 

<context>
Every contact who leaves a customer account takes their experience of our
product with them. I want to find them, see where they landed, and work
the ones whose new company isn't already a customer.
 
My inputs:
- Closed-won account domains: [PASTE DOMAINS, one per line]
- Current customer domains (to exclude): [PASTE DOMAINS — usually the same list]
- Function I sell into: [SALES / REVOPS / IT / FINANCE / OTHER]
- How far back to look: [12 MONTHS unless stated otherwise]
</context>
 
<task>
1. Use Lusha to find contacts whose previous employer is one of my
   closed-won domains, filtered to:
   - Job changed within the stated window
   - VP and C-suite seniority
   - My target function, if one is specified
 
2. Exclude anyone whose CURRENT company is still on my customer list.
   These are internal moves, not departures.
 
3. For each person who left, return a preview row:
   Name | Former customer account | New company | New title | Months in new role
 
4. Flag which new companies are NOT already customers. Those are the
   new-logo opportunities.
 
5. Group by new company. If several people from my customer base landed
   at the same place, say so — that account has multiple people who
   already know the product.
 
6. Wait for my shortlist, then reveal verified email for those contacts only.
</task>
 
<constraints>
- Preview only until I confirm the shortlist. Reveal email only, not phone.
- Exclude internal moves. If current company equals former company, drop the row.
- Someone 0-3 months into a new role is the highest-value timing window.
  Sort by recency of move.
- Don't infer that a former employee was a champion. Flag them as a
  warm contact to qualify, not a guaranteed advocate.
</constraints>

What you'll get back

The situation: a CS-led outbound push. The team pulled three closed-won account domains as a test before running the full customer list.

Output: 138 senior contacts who previously worked at those three accounts and changed roles in the last twelve months. A slice of the result:

ContactNew titleLanded atStatus
T.G.Chief Revenue Officer[Security software]New logo
M.W.VP of Sales[Analytics platform]New logo
K.W.VP of Engineering[DevOps platform]New logo
L.G.VP of Revenue Accounting[Market intelligence]New logo
N.F.VP of Business Development[AI software, early stage]New logo

Five of 138 returned, individually masked. Live result via Lusha connector, August 15, 2026.

What it cost: 1 credit. Contact search bills at 1 credit per batch of up to 25 records, so the first 25 rows of a 138-person result cost 1. Revealing email on a shortlist costs 1 credit per contact. Skip phone reveals here — this is a warm-intro play, not a cold-calling one, and phone costs 5x email.

Three accounts produced 138 senior alumni. Scale that against a full closed-won list and the arithmetic gets interesting quickly. This is the play that turns customer churn into pipeline rather than loss.

The trap this prompt is built to avoid

The previous-employer filter matches a contact’s employment history, not their departure. Someone promoted internally still has that company in their history, so a naive version of this search returns people who never left at all — two of the first ten results in our test run were still at the origin company.

That is why the prompt carries an explicit exclusion: if the current company is still on your customer list, drop the row. Without it you would email a live customer’s champion as though they were a prospect, which is worse than not running the play.

If the list comes back thin

Widen the window before assuming coverage. Twelve months at roughly 1% per month is a modest slice of any customer base; a twenty-four month window roughly doubles it. Also check that you have passed domains rather than company names — a misspelled or abbreviated company name can match a different organisation entirely.

Why use Lusha in Claude

The people who already bought your product are the warmest outbound you will ever have, and they scatter. A champion who leaves is usually logged as a churn risk on the account they left, and then forgotten. Nobody owns the second half of that event.

The reason this stays undone is that it is unworkable manually. Checking where every closed-won contact went means auditing hundreds of records one at a time, and by the time you finish, the ones who moved earliest have already picked their new stack. Lusha in Claude collapses that into one query against your own customer list, and returns the moves in recency order so the first-90-days window is still open.

The grouping step is the part worth keeping. When several people from your customer base land at the same new company, that account has multiple people who already know the product, and the entry point is a warm multi-threaded one rather than a cold single-threaded one.

Data drawn from 290M+ verified contacts, sourced and processed under GDPR, CCPA, SOC 2 Type II, ISO 27001, ISO 27701, and TRUSTe Responsible AI. Full detail in the Trust Center and privacy notice.

FAQ

How do I find out where my former customers went?

Search by previous employer rather than current one. Give Lusha your closed-won account domains as the previous-company filter, add a job-change window, and it returns contacts whose employment history includes those accounts and who are now elsewhere. The step people miss is excluding internal moves — the filter matches history, so someone promoted within the same company will appear unless you rule them out.

How many credits does this cost?

1 credit per batch of up to 25 records. A 138-person result is about 6 credits to page through in full, or 1 if you only work the first 25. Revealing email costs 1 credit per contact and only for your shortlist. Phone reveals cost 5 each and are rarely worth it for this play.

Is a former employee actually a warm contact?

Not automatically, and the prompt is written not to assume it. Someone who used your product at a previous company may have loved it, tolerated it, or barely touched it. Treat the output as a qualified-warm list rather than a champion list: the advantage is that they know what the product does, so the first email can skip the explanation and go straight to the situation at their new company.

When is the best time to reach out to someone who just moved?

The first ninety days, and earlier is better. A new leader is choosing tools, and the window closes once the stack is set. The prompt sorts by recency of move for this reason. Someone eighteen months into a role has already made those decisions.

What if several former customers landed at the same company?

That is the best outcome this play produces, and the prompt flags it. Multiple people at one account who already know your product means a multi-threaded warm entry rather than a single point of contact. Work those accounts ahead of ones with a single alumnus, even if the single contact is more senior.

Does this work for churned accounts as well as active ones?

Yes, and arguably better. A contact who left a churned account carries product knowledge without the account’s ending attached to them, and their new company has no history with you at all. Run your closed-lost and churned domains through the same prompt as a separate pass.

 

Ready to run this?

One data connection. Works in Claude, ChatGPT, your CRM, or any agent you build.