Everyone accepts that a warm introduction outperforms a cold email. Almost nobody checks for one, because checking has meant asking around internally, scrolling connections one profile at a time, and giving up before the answer arrives. The cost of looking has been higher than the expected value of finding.
Searching by previous employer collapses that. One query against your target list and your relationship list returns every person who bridges the two, across every account at once, before you have written a single email.
The grouping step is where it earns its place in a territory plan. A few accounts will have several people who share history with your world, and some will have none. That is a real input to sequencing — work the accounts where a path exists first, and let the truly cold ones wait until you have a better reason to call.
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FAQ
How do I find a warm introduction to a company?
Search by shared employment history rather than by title. Give Lusha your target account domains plus a list of companies where you already have relationships — your own employer, current customers, partners, and the previous employers of your team — and it returns people at the target who came from one of them. The result is a list of possible introducers rather than a list of buyers.
How many credits does this cost?
1 credit per batch of up to 25 records. Checking five target accounts against two relationship companies returned 54 people for 1 credit at preview. Revealing email costs 1 credit per contact, and only for the people you decide to contact.
Does a shared former employer actually mean a warm path?
Not on its own, and the prompt is written not to overstate it. Two people can work at the same large company for years without meeting. What a shared employer gives you is a reason to write and something true to open with, which is more than a cold email has. Treat the output as paths to check rather than relationships to claim.
Should I contact the senior match first?
Usually not first. The person who will reply counts for more than the person who will sign, and a mid-level contact with a real connection is a better first touch than a VP receiving another cold email. Use the junior contact to understand the account and get pointed at the right person, then approach the buyer with context.
What should I put on the relationship list?
Broader than teams usually do. Current customers are the obvious entry, but the larger set is your own company’s alumni, your partners, and the former employers of everyone on your team. A team of ten people has typically worked at thirty companies between them, and every one of those is a potential bridge.
What if there is no path into an account?
That is useful information rather than a dead end. It tells you the account is properly cold, which is reason to sequence it behind the ones where a path exists rather than treating every target the same way. Re-run the check periodically, since people move constantly and a path can appear without you doing anything.
